Thursday 30 July 2020
On July 29, the award ceremony for the winners of the Creative Spark Big Idea Challenge 2020 in Kazakhstan and Kyrgyzstan was held online on the official pages of the British Council.
The British Council joined forces with London Metropolitan University (UK) to run its largest video pitch competition in 2020 – the Creative Spark Big Idea Challenge.
The competition provides thousands of young people (aged between 18 and 35 years) with the opportunity to develop their own business ideas and enterprise skills. The platform also helps young entrepreneurs to raise their profile and improve their career prospects, at a time when youth unemployment is a growing concern and the Covid-19 health pandemic has disrupted economies around the world. 
Following the selection and voting, Martebe Abidilda with the project ‘More than Music’ became the winner of Kazakhstan, represented in category "Creative".  This project was supported by Kurmangazy Kazakh National Conservatory (KKNC) and Kazakh-British Technical University (KBTU) in partnership with University of Reading.
My idea is to introduce people to Kazakh folk music by organizing concert-lectures. The ‘More than music’ concert-lecture includes, playing, showing, explaining and teaching in three languages Kazakh, Russian, English. By purchasing a ticket to the concert, a viewer would get inspiration and will learn playing the dombra. Nowadays, in our stressful lives, I am sure, that it is a good idea  to help people  improve their spiritual enrichment”, - said Martebe Abidilda. 
The general public voted for the ‘People’s Choice Public Vote Winner’, with over 80,000 people choosing their favourite idea. It became the team from Kazakhstan - Murat Kenebayev and Aibek Nurtayev with the project ‘SmartDoc’. Project was supported by Almaty Management University (AMU). The winners will receive up to £2,000 each to help develop their business ideas. 
SmartDoc’ is a platform for clinics, patients, and insurance companies. Our goal is to improve the quality of medical services in Kazakhstan.  Every patient who will use our platform will get outstanding benefits such as: a medical health card (health info in one place), continuous timed up reminders to pass necessary examinations, a tracker- for timed up medications intake, and most importantly - online synchronous communications with their doctor. At the moment, we have already made a prototype of the mobile app and presented in several medical clinics. They are ready to cooperate as we finish the backend processing”, - Murat Kenebayev
The winners were selected by a panel of national and international judges experienced in enterprise education and creative entrepreneurship. The competition ran in Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Ukraine and Uzbekistan from 2 March to 19 July 2020. Almost 500 new business ideas were shortlisted, supported by 110 higher education and creative institutions. Young entrepreneurs competed across three categories: digital technology, social impact and creative ideas. In response to Covid-19, the British Council introduced an additional part of the competition, the ‘Pandemic Response Innovation Award’. 
Richard Everitt, Director Education Wider Europe, comments:
There has never been a greater need for innovative business ideas to help boost economies around the world and tackle youth unemployment. At the British Council we’re pleased to be supporting students, graduates and entrepreneurs who have the potential to make a huge difference to our world. With over one fifth of ideas responding to Covid-19, we’re excited to provide funding to the winners to kick-start new businesses and help them to achieve their dreams.

Notes to Editor

For further information, please contact:

Daniyar Duimagambetov, British Council in Kazakhstan, +7 701 765 05 10;


Nargiz Kairgaziyeva, British Council in Kazakhstan, +7 702 899 55 53;


About the British Council

Creative Spark - the British Council designed and launched Creative Spark in 2018. Since then, its supported thousands of students, graduates and young entrepreneurs to break new ground with innovative business ideas. Another main aim of the programme is support new collaboration opportunities that can develop the creative economy in countries where there is great potential and where youth unemployment is a key issue. To do this, the British Council provides funding to higher education institutions and creative institutions to develop partnerships across Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Ukraine, Uzbekistan and the UK.

British Council is the UK’s international organisation for cultural relations and educational opportunities. We work with over 100 countries in the fields of arts and culture, English language, education and civil society. Last year we reached over 75 million people directly and 758 million people overall including online, broadcasts and publications. We make a positive contribution to the countries we work with – changing lives by creating opportunities, building connections and engendering trust. Founded in 1934 we are a UK charity governed by Royal Charter and a UK public body. We receive 15 per cent core funding grant from the UK government.