These questions were answered by a participant of the Creative Spark program, Zhamilya Jumadilova, Head of Teaching and Methodology at the Zhurgenev Kazakh National Academy of Arts.
According to her, the reason is trivial – graduates face the reality and are not ready for it. Traditional jobs in cultural and art organisations are limited, fixed salaries are not competitive and do not suit young professionals. Few of those who just recently left the walls of alma mater can feed themselves with art.
At the same time, she notes that creative entrepreneurship might be a good solution to the age-old dilemma of serving the art and "daily bread". Moreover, today the country has created good organizational and legislative conditions for entrepreneurs and freelancers, however, the lack of knowledge and skills in this area is still great.
“We see this in our students and graduates. Some quite or work ineffectively, because they do not know how to manage their work and take advantage of all the opportunities provided by the state today for the development of entrepreneurship".
Zhamilya Jumadilova knows about practicing musicians’ issues very well. She herself used to work in musical groups for many years.
“Yes, my 1st degree was a musician, I play violin and viola, I worked in musical groups - orchestras, ensembles. I facilitated musical projects - festivals, tours of musical groups. Since 2011 I was invited to teach at the Zhurgenev Kazakh National Academy of Arts. I develop art management curriculum, and also, I am a teacher and education manager. I headed the methodological department, the institute for advanced training, educational and methodological management, conducted seminars and trainings for teachers and workers of cultural organisations".
Since 2018, Zhamilya Jumadilova has been leading the Creative Spark program at the academy in partnership with Goldsmiths, University of London and Impact Hub Pilot Almaty.
“This project gives chances to create workplaces for students and graduates, to learn entrepreneurial skills and thinking, but also, to help stay in profession, do what they love, while earning decent salaries and bringing more benefits to the state and society. And this is the most important thing in my opinion”.
She noted that being a part of the Creative Spark programme she realised that creative minds require a special approach in learning entrepreneurship.
“Entrepreneurship is not exactly what the majority of young artists aspire to at the beginning of their journey. It is quite difficult for them to structure their thoughts, but not figuratively, and to build schedules, and make financial plans. Teaching entrepreneurship at an art university differs from teaching it at a business school. But creative entrepreneurship classes at Goldsmiths University showed me that it is possible. Goldsmiths teachers introduced us with a unique methodology and a philosophy of teaching. We understood and felt what it means “to be in the flow” and that only staged and very thorough work can lead to good results. It seems to me that this is purely English thoroughness in work, the habit of thinking and “building for centuries”. Such a delightful trait! We should definitely learn this!”.