The Big Idea Challenge video pitch competition encourages young people from programme countries to develop an innovative ‘startup’ and tell the world about it. 

The four competition categories give all types of ideas an equal chance – whether it's about a great business venture, an amazing creative project, protection of our planet and its resources or simply trying to make the world a better place. We also announce new 2021 Climate Change category - ideas that address the causes and/or effects of climate change with the goal to protect our planet and its resources with a focus at community, local or national level. The categories are:

  1. Digital technology
  2. Social impact 
  3. Creative 
  4. Climate change

We've had 900 brand new ideas come in, 52 teams that won mentoring opportunities from the UK experts, 17 teams from seven countries were awarded with a total £ 42,000 prize to develop their businesses, two teams which became Grand Champions and won £ 1,000 each to develop their business idea.

24 teams of young entrepreneurs from Kazakhstan and Kyrgyzstan competed for the Big Idea Challenge Award 2021. The winners were selected from a closely fought and tight competition with over 600 participating teams - 84,000 people voted for their favourite ideas. These new business ideas address topics such as climate change, social impact, digital technology  and the creative environment.

Find out more about each of the 2021 winners.


WeAchieve | Digital technology category winner and Country winner in Kazakhstan 

WeAchieve is a platform where start-ups and companies can hire students and fresh graduates from CIS countries.

Mobile Ophtalmology | Social Impact category winner 

We make eye services closer and more accessible by providing eye services on site. 

Mindful Generation | Creative category winner 

“Mindful Generation Children's Books” is a series of picture books for children in Russian, Kazakh, and English languages, that use simple language and bright illustrations to tell kids about important social issues like inclusion, climate change, bullying, emotional intelligence, and many more.

Sarqyt App | Climate Change category winner 

A mobile application for the sale of desserts and bakery products from nearby restaurants with discounts up to 80%, allowing businesses to increase customer base and reduce food waste.


UYA Nomad Tent  | Country winner, Creative category winner and Country People’s Choice Award winner in Kyrgyzstan 

UYA Nomad Tent is a compact, lightweight, easily transportable and affordable tent for glamping. Our product is made of wood and natural materials and is an alternative to existing traditional yurts. “UYA” - means nest in kyrgyz language, so UYA nomad tent is a perfect nest to connect to oneself in Nature. | Digital Technology category winner 

Website for people who are looking for a part-time job, as well as for people who are looking for helpers to perform any tasks : helping around the house, cleaning, looking after children, walking pets, looking after the elderly.

Newborn | Social Impact category winner 

Using old clothes to create new sewing products, such as eco-bags and shoppers.

Kirpi | Climate Change category winner 

Recycling collection point in the regions of Kyrgyzstan and create products from recycled products.

Last year's winners


More Than Music | Creative category winner and Country winner in Kazakhstan

To acquaint people with Kazakh folk music. Concert lectures introducing the audience to Kazakh history and musical works of Kazakh traditional culture.

SYS Share Your Skills | Social Impact category winner

Location-based lifestyle app, which provides people a platform to connect over skills.

SmartDoc | Digital technology category winner and People’s Choice Public Vote Winner (International) / Kazakhstan People’s Choice Award winner

Connecting patients and medical organizations.


Baatyr | Social Impact category winner and Country winner in Kyrgyzstan

Creating inclusive gym for people with special needs “Baatyr”(hero).

Manas | Digital Technology category winner

Animating educational material from the Kyrgyz epic "Manas"

Chukoland | Country People’s Choice Award winner

Handmade as a nomadic gift.

External links