FOCUS: Branding, PR and Marketing

This workshop focused on branding and its implications for PR, marketing and sales. It encouraged designers to consider their customers - both wholesale and consumer – with a particular focus on visual communication.


Below you can also watch the video of Dal's public talk he gave on 27 November 2015 in Almaty. The theme of the talk was "Fashion 2.0".


London based fashion writer Dal Chodha is editor of non-seasonal publication Archivist. He contributes to various international titles including ModernMatter, Wallpaper* and VOGUE India. In September 2008 he co-founded bi-annual lifestyle publication b Magazine, editing the title until its sixth and final issue in November 2012. 

A consultant to several luxury brands, clients include Burberry, MARTIOTESTINO+, Kenzo, Paul Smith and Sunspel. Chodha is also Senior Lecturer at UCA Epsom and Central Saint Martins. 

In March 2015, Archivist was the only printed matter to be nominated in the Fashion category at the Design Museum’s Designs of the Year awards.