The British Council in Kazakhstan held a series of fashion master classes from British experts at UK Fashion Education Showcase on 19 March 2016 at VILLA boutiques & restaurants in Almaty.
The UK Fashion Education Showcase was a platform where professionals from the industry could discuss the current situation in fashion education in Kazakhstan and exchange knowledge with UK colleagues. We wanted to help students, and emerging and established fashion professionals from Kazakhstan explore opportunities for skills development in the fashion industry.
The UK Fashion Education Showcase aimed to highlight some of the best universities, programmes and long and short term courses available in UK.
FORMAT AND TERMS OF PARTICIPATION
The event consisted of two parts: master classes and presentations.
Master classes were conducted throughout the day, in the form of advisory sessions for industry professionals. Each participant had an opportunity to ask individual questions.
| 10.30 – 12.30 | Advisory session with Jasper Chadprajong / Future Heirlooms |
| 12.30 – 14.30 | Advisory session with Stephen Wigley / What is Fashion Communication? |
| 14.30 – 16.30 | Advisory session with Ruby Hoette / Visual Research in Fashion |
| 16.30 – 18.30 | Advisory session with Jayne Smith / Creative Pattern Cutting |
Presentations ran in parallel with master classes. Each presentation comprised information about the respective university, a brief introduction into the theme and profession, and a section for questions and answers:
| 11.00 – 12.20 |
Visual Research in Fashion with Ruby Hoette, Lecturer in Design and Programme Lead for the MA Fashion at Goldsmiths, University of London This lecture was an introduction to ways of examining clothing and fashion in context. Ruby examined and discussed ways in which clothing was presented using historical and contemporary manifestations of fashion as starting points. |
| 12.30 – 13.50 |
Future Heirlooms with Jasper Chadprajong, Senior Lecturer Manchester Metropolitan University A lecture exploring themes of memory, craft, tradition and sustainability in fashion design. Jasper aimed to challenge the notion of ‘fast fashion’ by exploring the relationship between the garment, maker and wearer to show that the history of the garment continues to evolve after it has been designed and produced. |
| 14.30 – 15.50 |
Creative Pattern Cutting with Jayne Smith, Senior Lecturer in Fashion University of Hertfordshire An introduction and demonstration of creative pattern cutting, touching on the works of the most famous 21st century creative pattern cutters such as Tomoko Nakamichi, Julian Roberts and Shingo Sato and how the extension of creative pattern cutting is migrating into mainstream fashion emphasising its creative integrity. |
| 16.00 – 17.20 |
What is fashion communication? with Stephen Wigley, Subject Leader for Fashion, University of Huddersfield This lecture focused on the nature, purpose and practice of fashion communication, and offered insight to the opportunities for its study and the careers available to graduates of it. Participants in the master-class had the opportunity to learn from the experience of globally recognised brands and apply them to their own practice and aspirations. |
